Scope: Film Directing and Creative Direction

Creative Mission: St. Louis Cardinals x LIFE Arts wanted to produce a digital asset that would bridge multiple generations in Celebration of the Legendary Bob Gibson for one night at the Busch Stadium.

Solution: We wanted to tell the story of Bob Gibson's hero like presence attracting the attention of a young boy who dreamed of following Gibson in his dreams as he journeyed to the pitchers mound. So we crafted a silent creative asset that aligned with that vision and paired it along with an underground hip hop artist soundtrack that tells the story of fond memories.

Impact: Increased Brand Awareness, Raised social (Instagram) engagement, Empowered Black youth in the St. Louis Metropolitan Area to explore the sport of baseball and learn more about the historical monarch, Bob Gibson.