Scope: Creative Direction, Digital Design, UI/UX Design, Set Design, Partnership Management and Event Production

Creative Mission: Create a one-week activation to incorporate life at the intersection of fashion and culture

Solution: We we built a seven day activation that included history, education, networking, entertainment and most importantly cultural and heritage celebration that included the clients annual Runway Fashion Show.

Impact: Our idea garnered local and national news and publication outlets that contributed to over +75,000 social media impressions. We partnered with local St. Louis businesses to host events. The Experience hosted guest who purchased tickets and traveled from outside the host city of St. Louis. Those cities included New Jersey, Dallas, Los Angeles and Atlanta. The main event was a seven designer fashion show on the last day of the experience that sold out with a guest count of 526 and was their historically most attended event.