Scope: Creative Direction and Photography

Creative Mission: K-Swiss Global, a renowned athletic footwear brand, was struggling to connect with their target audience effectively. They were seeking a solution to revitalize their brand image and increase customer engagement.

Solution: We decide to leverage the power of photography and our cultural expertise to create user generated lifestyle content. This amplified the brand's reach, attracted new customers, and enhanced its credibility as a legacy lifestyle brand. K-Swiss Global can rejuvenate its brand image, increase customer engagement, and ultimately drive sales growth due to this drop of motion that started a movement.