Scope: Film Directing, Video Production and Art Direction

Idea: Create a variety of digital assets that not only exemplify the strength and determination required to become a member of an African American Greek-lettered fraternity, but also capture the emotions of the reveal and the sense of accomplishment upon completion. Through these assets we developed, we kept the client values and heritage at the center of the ideas.

Impact: Increased Brand Awareness. Raised social (Instagram and Facebook) engagement. Empowered Black Male college bound and current college scholars to explore interest in The National Pan-Hellenic Council is a collaborative umbrella council composed of historically African American fraternities and sororities also referred to as Black Greek Letter Organizations. The silent film attracted national attention and was shared on Watch The Yard (a media company revolutionizing the Black college experience)