Scope: Photography, Digital Design, Art Direction and Digital Design

Idea: We wanted to incorporate a design and a visual identity that made travelers feel safe, secure and welcome at their final destination. In an effort to create a human connection, we created an opportunity for travelers to submit content and share their stories to be featured on the brand website or social. #CollectMomentsNotThings

Impact: Partnerships with freelance content creators were built, Airbnb hosts stories were shared which resulted in an increase of bookings for the specific host and other hosts in a 7 to 10 mile radius, UGC (user generated content) resulted in higher social media engagement, there was an increase in the bookings of the AACM (African American Consumer Market) travelers